Bluelight Partners

Bluelight Partners is an independent experienced digital and mobile consultancy focusing on the healthcare and pharmaceutical industry. We develop innovative and integrated strategies, so that digital, social media or mobile can be an integral and  compliant part of your marketing and communication mix.

The question isn’t should you do digital, but how you integrate digital within your business objectives. We understand digital and social media and how your audience are already, and will be, using it. At Bluelight we make the best use of insight and strategy to formulate clear objectives and deliver results. Bluelight can help you with both international and national digital strategies, support your in-house delivery and, where required, provide project management and medical writing.

 

social

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PowerPoint

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Posted April 14th, 2011 by BlueLight & filed under Social.

Social Media in Regulated Industries

Paul Dixey took part in a BrightTALK® webcast discussing both the regulatory challenges and the approaches that Pharma can take when seeking to participate in social media. Click on Full Article to view the webcast recording and the slide set.

Posted March 16th, 2011 by PaulDixey & filed under Compliance, Social.

Western Europe – The State of Social Networking

New report from e-marketer on the state of social networking in Western Europe. More than half of Top 5 Europe internet users will visit social networks this year Social networking is on the rise in Western Europe, where more than 100 million internet users will visit social networks at least monthly this year. eMarketer estimates that [...]

Posted March 8th, 2011 by SamWalmsley & filed under Social.

technology

Augmented Reality: New markerless technology

Here is another example of how augmented reality is quickly evolving. This was shown at the recent Mobile World Congress. This video demos the world`s first integrated markerless 3D object tracking on a smartphone. Really shows where Augmented Reality is heading: robust, smooth and useful everyday experiences. This technology, could be really useful within healthcare [...]

Posted February 28th, 2011 by SamWalmsley & filed under Technology.

Ford C-Max Augmented Reality Billboards

This is where Augmented Reality in advertising moves from a cool, branded desktop experience to a marker-less, educational interactive experience.

Posted February 28th, 2011 by SamWalmsley & filed under Technology.

How not to price software projects…

…but unfortunately many suppliers (not BlueLight!)work this way….

Posted February 4th, 2011 by PaulDixey & filed under Technology.

compliance

The PMCPA issue “informal” guidance on digital communications

04/04/11 Ahead of the FDA the PMCPA in the UK issue new guidelines for pharma digital communications

Posted April 4th, 2011 by PaulDixey & filed under Compliance.

Social Media in Regulated Industries

Paul Dixey took part in a BrightTALK® webcast discussing both the regulatory challenges and the approaches that Pharma can take when seeking to participate in social media. Click on Full Article to view the webcast recording and the slide set.

Posted March 16th, 2011 by PaulDixey & filed under Compliance, Social.

Marketing communications on websites to be regulated by the ASA

One more regulation for healthcare companies in the UK to take account of in their online advertising

Posted February 1st, 2011 by PaulDixey & filed under Compliance, Websites.

websites

Seeking healthcare info: 3rd post popular activity on the web

In December 2010, Pew published its latest study on internet usage across the generations. The full report can be found here: Although the study is US based, it gives a striking finding for the healthcare industry, as seeking healthcare information is 3rd only to emails and using search engines. Users were asked whether they looked [...]

Posted February 1st, 2011 by SamWalmsley & filed under Social, Websites.

Marketing communications on websites to be regulated by the ASA

One more regulation for healthcare companies in the UK to take account of in their online advertising

Posted February 1st, 2011 by PaulDixey & filed under Compliance, Websites.

mobile

Vodafone: The Evolution of Mobile

Vodafone just released digital ad in the UK using 3D projection technology. “The Evolution of Mobile” charts the progress from the Motorola brick, the text message, SNAKE!, color screens, GPS and Android. They ask the  question ‘what’s next?’ Its a cool projection project, but for me, ‘Whats missing’?…… The iPhone!

Posted April 9th, 2011 by SamWalmsley & filed under Mobile.

Tablets & Healthcare: Highlights from Mobile Monday London

I attended the Mobile Monday London (MoMoLo) Taking the Tablet panel discussion. Its a great group to attend, the events are free and have a wide range of mobile topics. The panel for the Taking the Tablet was led by Leila Makki of TelecomTV and she was joined by David Gibbs, Director of Mobile Applications [...]

Posted March 8th, 2011 by SamWalmsley & filed under Mobile.

NHS Direct plans mobile apps

NHS Direct plans mobile apps for multiple devices in the next couple of weeks, focusing on mental and sexual health.

Posted February 18th, 2011 by SamWalmsley & filed under Mobile.

Training